Finding Your Niche Series - Do You Have a Brand?

Brand Promise is a creative strategy piece that takes the work of brand belief into ‘What business are you really in’ through the answers to these core questions:

What is your sustainable competitive advantage?

What is your core competency?

Who are your customers today and who will they be tomorrow?

Who are your competitors today and who will they be tomorrow?

What are your competencies today and will you need to add others for tomorrow?

All of these and more will be answered by our MasterCOACH Andy O'Brien!