Finding Your Niche Series - Do You Know if Your Marketing is Working?

CAC, or customer acquisition cost, is a crucial business metric used by companies around the world. It determines the resources that are needed for a company to attract new customers and continue its growth. If you want your business to expand its customer base and still make a profit, then it's important to understand what CAC stands for, its significance, and how your team can calculate it.

MasterCOACH Andy O'Brien will walk you through determining your acquisition cost along with building your marketing test and measure process.